Pantone, the leading providers of the standard language for colour communication, have named Ultra Violet as Colour of the Year 2018.
The company, who offer colour communication to a variety of industries through official colour systems and technology, have called it a ‘dramatically provocative and thoughtful purple shade’.
Unlike 2017’s colour of the year, ‘Greenery’, a vivid and lively colour, the words used to describe Ultra Violet connote a level of reflection and awareness, something which was suggestively lacking in 2017.
The executive director, Leatrice Eiseman shared on Patone’s website that it stems from the necessity of inventiveness and imagination. Even in these times of political turmoil and uncertainty, the company describes this colour as pushing boundaries and ‘spurring individuals to imagine their unique mark on the world.
Dark purples, according to Pantone, have continuously been symbols of nonconformity and artistic excellence. The works of Prince and David Bowie are acknowledged in the colour’s introduction who encapsulate the idea of personal expression and individuality.
The Vice President of Pantone, Laurie Pressman, said that The Pantone Colour of the Year is essential not just for the world of design but also to reflect what is needed in our world today.
A range of products in the shade of Ultra Violet are already available on Pantone’s website from designer clothing to household furniture. Though these aren’t the cheapest of products, they would be perfect for those who are fashion conscience.
Someone of a similar character, Rihanna, recently posted a photo on her Instagram which showed her wearing a purple coloured jacket with a matching lip colour, already embracing Pantone’s new shade and giving it her seal of approval.
Her own line of cosmetics, Fenty Beauty, already includes products with similar colour palettes so it would not be surprising to see Ultra Violet in her collection before the year is out.
Pantone’s official colour is thought to influence a variety of industries including: interiors, fashion and beauty, graphic design and entertainment industry.